Archive | Business RSS feed for this section

Isn’t Technology Changing the Survey Landscape?

Technological advances in data collection, analysis, and presentation are increasingly influencing the way we carry out surveys, understand the data and their correlations and report the findings. Analytics A lot of analytical work is now made easy by a number of statistical packages. One can slice and dice the data almost at will. Because it […]

Read More

Can’t Your Employees Be Your Brand Ambassadors?

Businesses are single minded in their focus on conveying their brand promise to the market. They are intensely extrovert. They ought to be. Perhaps, even the best of efforts to reach out to the market also seem to fall short of some notional standard that lurks in the minds of the business leaders. The drive […]

Read More