Tag Archives: Communications

How ‘Disruptive’ is Disruptive?

Market is indeed crowded. There is a lot of communication happening. Every company is trying to engage the attention of the consumer to push a product, to position its brand, or to tell the market about its unique selling proposition. The newspapers, television, bill boards, radio, email, social networking sites, are full of someone or […]

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In Praise of ‘T’ Agitation

Communication manufactures perceptions. Effective communication manufactures perceptions that are far more biting than reality. In their most potent form they can, in fact, replace reality and obfuscate one’s reasoning faculty. The ongoing Telangana agitation offers a formidable example of effective use of political communication. It is in the deployment of a well-designed communication strategy that […]

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