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Here I offer perspectives on a wide range of topics - politics, economy, current affairs and life in general.

Isn’t Technology Changing the Survey Landscape?

Technological advances in data collection, analysis, and presentation are increasingly influencing the way we carry out surveys, understand the data and their correlations and report the findings.

Analytics, Excel, Opinion Polling, PowerPoint, Presentation, Prezi, RightFOLIO, Survey, Technology 05-09-2012 0 Comments

Can’t Your Employees Be Your Brand Ambassadors?

Businesses are single minded in their focus on conveying their brand promise to the market. They are intensely extrovert. They ought to be. Perhaps, even the best of efforts to reach out to the market also seem to fall short of some notional standard that lurks in the minds of the business leaders. The drive to reach out, therefore, increases. It ought to.

Branding, Corporate Communications, Parakala Prabhakar 25-08-2012 0 Comments